Increasing Website Traffic
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But, if you are already trying all these stuff and still getting no major impact on your website or blog traffic OR you have not used any of the techniques mentioned above then keep reading.
Don't miss this one: How to Create a FREE Blog and Earn from it?
One thing you need to keep in mind that when search engines, such as Google, Yahoo, and Bing, crawl your site (it means its robots visit your site), they want to find words that are relevant to what people are searching for the most. So if you’re serious about increasing site traffic, you must create content that would attract viewers and potential customers. Here's what you need to do.
Increasing Website Traffic - Tips & Tricks
1. Post Quality Content
Let's start with an example it will be helpful for beginners. Think of a retail store, plain customers just walk in and out all day long, but you’ll identify clients as those who purchase things and come back repeatedly. The same should be the case for your website. You want people to go to your website and stay there long enough to see what you do and offer. The average person spends only 15 seconds on a web page and less than one minute on a site before moving on. With quality content, you can engage your users and ultimately convert them from a customer into a client (HOW? we'll discuss in next points).2. Optimize Content
There is no way to guarantee that you will rank number one on the major search engines with the number of services available to boost your placement, but your goal should be to land in the top 30 results (in initial stages).If you are searching for your own website on pages 10 or 15 - which is alarming - you need to tweak your content and get it working better for you. Be sure you have a Title and Description that contains Keywords for each page of your website.
On the right side, you see Post Title, Website Name, and Alt Text of the image.
2.1. Link Internally
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. By interlinking, it is meant that you link your own sites old posts to the newer one.
When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
The underlined text is linking to another page of the same blog - Interlinking.
3. Know what your Competition is Doing
Competition is good for business. It forces you to be on your game and be more creative. But you don‘t have to do it blindly. Knowing what keywords are used to drive traffic to your competitor’s site can be invaluable marketing information for your business. Websites such as www.seositetools.com can be a great tool to use in your data-driven marketing strategy.If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
See Also: Track and Measure the Success of Your Website / Blog.
4. Advertise
If you have online business or merchandise, etc, this one is so obvious, we’re going to look at it first. Paid search, social media advertising, and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too?
Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
4. Get Active on Social Media
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content.Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Facebook - it is the all-rounder.
It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to a large following. All you need to do is create your profile and there you go.
5. Contribute Content to Outside Websites
Much like posting on your own site can boost traffic, so can sharing content on other sites. Submit your blog posts to sites like StumbleUpon, Reddit, Alltop, Triberr, etc. Links from other sites back to your site builds your credibility in Google’s eyes. This, in turn, generates more organic traffic.
6. Provide Easy Ways for People to Share Your Content
Provide social media and email share buttons on each of your product pages, information pages, and blog posts. Including Facebook, Twitter, and email share buttons increases the likelihood that someone will share one of your posts.
You see a number of options are available for users to Share the content on Social Media and thus resulted in such amount of shares.
7. Mix It Up
Well, this one is quite controversial. There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers.Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
8. Write Irresistible Headlines
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
9. Pay Attention to On-Page SEO
Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.
10. Target Long-Tail Keywords
Using keywords which are phrases must be put into effect. A sentence long keyword is better than one-word keywords. Confusion generally leads us to post questions on search engines whose answers can also be found. Thus it is always commendable to use such a strategy to improve your SEO technique.
Long tail keywords for the keyword 'pifra'.
11. Start Guest Blogging
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain.
There are two things that you need to get right when it comes to guest blogging. The first is finding websites that are suited to your niche and also will accept guest posts. You can find such websites by searching for them within Google. Use the following search strings to find relevant opportunities.
The next thing that you need to work on is writing a compelling piece of content for the site that you’re going to be writing for. There are two tactics that you can use to generate guest post ideas.
One tactic is to search Buzzsumo to find popular topics that are being shared a lot within the niche where you want to guest post. You then either write something that is ten times better than what already exists or you can write something that is very similar.
If you need some inspiration, simply take the top piece of content you have found on the site and put it into Buzzsumo. You’ll then see examples of how such a piece of content can be made better. You'll also see examples of content that is similar to what you found in the first place. High-quality content ultimately aids your search engine optimization.
12. Invite Others to Guest Blog on Your Site
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
13. Make Sure Your Site is Responsive
Back in days, it was a big problem when internet browsing was done exclusively on desktop PCs and most of the sites (themes) were not responsive (to mobiles, tabs, etc).Today, more people than ever before are using smartphones to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere.
Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones. Most of the current themes are Responsive, yet you need to make sure if you are using an older theme which is not responsive then you need to move to a newer one.
Lastly, There are a number of sites that help you check whether your site is Responsive or not.
13.1. Make Sure Your Website is User-Friendly
Ensure your website is user-friendly, easy-to-navigate, and contains high-quality content. Your website ought to pass on your services and expertise, and it ought to inspire guests to get in touch with you.
This is one of the prime reasons most of the websites don't get approved by Adworking Networks like Adsense, etc.
13.2. Make Sure Your Site is Fast
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
14. Foster a Sense of Community
People want to speak their minds and weigh in on subjects they feel passionately about, so building a community on your site is a great way to start a conversation and increase traffic to your website.
Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.
Start the discussion with an engaging comment.
15. Make Yourself Heard in Comment Sections
You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site.
Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
16. Examine Your Analytics Data
Google Analytics (now Google Search Console) is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
Top Queries (Keywords) getting more impressions and thus more clicks.
These are quite recently some fundamental yet critical variables in case you’re looking to increase website traffic. When you work on user experience in mind and streamline to get the consideration of web search tools, Google Analytics, Google Webmaster Tool, Bing Webmaster Tools, and other such tools will help adjust your approach further.
17. Optimize Your Existing Pages and Posts
Utilize Google Trends or Google Webmaster to gauge what keywords get the most hits in your local area. Optimizing your keywords increases the activity you get from web search tools, so individuals will probably discover your website on an output page.
18. Submit Your Content to Aggregator Sites
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful.
Choose a relevant subreddit, submit your content, then watch the traffic pour in.
19. Incorporate Video into Your Content Strategy
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
It is basically a boring and gruesome task to go through contents which are void of pictures, GIFs, and videos. Incorporating a video abreast of the content you have published is crucial if you are craving for some real attention online. An animation is something that is way closer and relatable to real life than information jotted down on paper. Your customers would be able to relate to your venture more vividly than ever since a video provides a platform for real-time as well as offline communication.
If you own a YouTube channel then it is no more than a blessing to get both results at the same time. If you don't try creating one or collab with one who owns a channel.
Also under your YouTube video give the link of the blog; anyone watching the video gets an idea of the link and most probably will engage with blog content on the same time.
Adding videos in blogs increases retention.
20. Off-Page Factors
Off-webpage SEO strategies contain constructing links from other parts of the web on your website called the backlinking.The Off-Page Factors mostly backlinking involves different strategies like commenting on other blogs and giving your site link; writing guest blogs for other sites; sharing on other important social networking sites, etc are most popular ways of gettings hits on your blog.
Increasing Website Traffic - The Conclusion
You shouldn't only rely on search engines to generate traffic to your site. After reading this post, you should now be familiar with the different tactics that you can use in order to get people to visit your site.
Whether you use one of these tactics in isolation, or you use all of them together – any of them can transform the way your website currently attracts visitors.
Try these methods out and see if you can finally break away from having to rely on traffic coming only from search engines. Keep it in mind the more visits you get on your site the better it ranks on Google and ultimately will Rank No. 1 in results.
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